[20FA] HPA 853, Section 001: Leadership Ethics (WC, Calkins)AssignmentsCase Study Analysis

Steps

1. Read the case:  “Don’t Look Now, You’re Being Googled (Links to an external site.)“.
2. Write a response (2 page maximum length) to the following questions:
   • What, specifically, is meant by privacy?
     • Why is this something that we feel the need to safeguard?
     • What are other examples of crises where a company has failed to protect the privacy of its customers, particularly in light of emerging technologies?
   • How would you characterize the ethical culture of Google as an organization?
     • Are there tensions internal to the organization that challenge this culture, and/or tensions between the organization’s management and its shareholders?
   • Evaluate Google’s response to this crisis.  Was it sufficient?
     • Describe.
   • As a Google user, do you feel that the company is protecting your privacy and embracing a new culture of transparency and accountability?
     • Describe.
   • Please use examples and cite course material as appropriate.
3. Submit your analysis by uploading it to this assignment by the due date.