3-2 Media Project One: Breaking Through the Language Barrier

Instructions

This media project is designed to reflect your skills in assessing the communications landscape on a cross-cultural level. This exploration will be the next step of an overall strategy that takes into account proper communication for all audiences, including those with cultural differences.

In this assignment, use the following scenario:

Your company, which makes wine, has just received a multimillion-dollar contract to market its product to the people in the Republic of Georgia. Compose a multimedia presentation of 6 to 8 slides about your wine products. This presentation should demonstrate cross-cultural competency so that your product can be as successful in this foreign country as it is in the United States.

For your presentation, you may use PowerPoint or alternate presentation software. See the articles in this module’s optional resources for guidance on different types of presentation software and how to create a multimedia presentation.

To complete this assignment, review the Media Project One Guidelines and Rubric PDF document.

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