Report on Marketing plan

Please note this is not an invention. What it needs to be is a fictitious brand for a fictitious company that is due to be launched into an existing (i.e. real) market in the UK.
The final report should consist of a well-integrated and carefully planned proposal for what strategies, tactics and evaluation methods are recommended to the board of directors in order to successfully launch the brand. The report will sell your ideas to management.
Overall, this is a practical assignment, so stay in your role at all times. Although your final ideas should clearly be based on theory, and theoretical concepts need to underpin your plan, this is a practical task where the application of theoretical concepts and models is important, but describing or explaining such models is not.
Your budget is £1.5 million. You don’t have to budget for every penny of this, just a broad breakdown of how you suggest it is spent is fine.