opportunity identification and business models

Identify a company (real or fictional) and a developing opportunity (real or fictional) and select the business model that would be used to bring that opportunity to the public.
Be sure to address the following:
Why you selected that business opportunity
The opportunity’s potential
A similar product in the market and what business model is used to promote that product
What business model you would select to promote the product and why. Make sure to also discuss and include the pros and cons of the business models not selected.