Pricing Strategies for beauty goods

Imagine this brand is extending its reach to a new target audience
with a new product. Identify this new target audience and then outline the
beginnings of a pricing strategy for this new product, by offering
specifics instead of generalities about the strategy. For example, do not
merely say “I suggest a competitive price.” Instead say, “I suggest a
high-volume, low-introductory price.”  Provide a rationale for your
strategy choice(s).
In today’s economic climate, retailers are continuously
conducting sales in order to get customers in their doors. Analyze the
short-term and long-term effects of continuous sales to all stakeholders.