Find your passion and Setting the right goals

2.1 Find your passion:
This talk is by Hamdi Ulukaya, a Turkish-Kurdish businessman and philanthropist. He
talks about the importance of people over profit and the “anti-CEO playbook”. This
playbook prioritizes people over profit. People are what make a company profit, without
them, a company cannot succeed. He tells a story of a personal experience to explain
this concept.

https://www.ted.com/talks/hamdi_ulukaya_the_anti_c…
Question: As an entrepreneur or intrapreneur do you agree with the New Playbook?
What changes would you make to your potential start-up or existing business in your
hometown? (400 words). Include consideration for yourself as an entrepreneur.
2.2 Setting the right goals?
This talk is by John Doerr. He talks about OKR’s (objective and key results), a simple goal
setting system that works for businesses, teams and even individuals. The objectives are
what you want accomplished and the key results are how you are going to accomplish
them. He explains how a lot of us are setting goals wrong or don’t set them at all. Our
goals should exhibit purpose and answer the question why.

https://www.ted.com/talks/john_doerr_why_the_secre…
_
goals/details
Question: Describer the key takeaway messages and apply to the Critical Success
Factors (New Business Road Test) for your New Venture Project. Include specific
examples from your 50 idea creation activities and process. (400 words)
2.3 Marking guide:
 Good understanding of the question and applied personal insight to answer.

 Where appropriate include a specific start-up example or new product from a large
company.
 This assignment will help you understand yours and your team member’s strengths
for the team assignment.

 Your written report should be a maximum 2 pages Use single-spaced 12-point font
text and submit in Word and PDF format.
 Please ensure you include your name and student ID on the assignment and
academic declaration