Marketing DQ

After Russell Simmons, co-founder of Def Jam Records, made a deal with Courvoisier (Links to an external site.) (a liquor company) to promote their cognac brand among hip hop fans, Busta Rhymes recorded the song “Pass the Courvoisier”.
Busta Rhymes – Pass The Courvoisier (Orginal Version) (Links to an external site.)
Read the article in the link above, and think of products you typically purchase. Was your buying behavior ever influenced by the factors (culture, social class, reference groups, personal image, situation matters), described in the chapter or by lyrics in a song?