Student Responses

Analyze the power of the big tech firms to control the market and limit competition. Support with cited research.
Big tech firms have continued to grow leverage in control their specific markets over the last couple of decades. Likewise, companies such as Facebook, Amazon, Apple, and Google have been under the scrutiny of the federal government due to the seemingly limitless power they have acquired. For instance, Amazon has the ability to control their market through their brand name products as well as their third party sales practices. A key factor in these practices that must be considered is whether or not these practices are a monopolistic behavior. An example would be if Amazon sold one their own brand name products such as a lawn chair. For the most part, their lawn chairs are very competitively priced. By itself, this may it hard for other competitors to have a fair chance of competing with this product since Amazon is able to market their product will an inexpensive cost to the customer (Kang, 2021). Also, if their third party sellers want to sell through Amazon. They will be charged fees, and rates to utilize Amazon’s resources (How Much Does it Cost to Sell on Amazon? | Pricing Calculator, n.d.). In turn, lawn chair competitors have little chance to compete, and their best chances for success are to sell through Amazon, which ultimately generates a profit for Amazon as well.
Another example of a big tech firm that has the ability to control the market and limit competition is Facebook. This social media giant has also displayed monopolistic conduct by limiting competition. For instance, Facebook took on the acquisition of competing companies such as Whatsup, and Instragram back in 2012 and 2014. This type of behavior limits the user’s available options for social media platforms and also limits the competition for the advertisement companies (FTC, 2020). Furthermore, Facebook was accused on conducting anti-competitive behavior with their third party software that would prevent users from accessing certain applications through other social media platforms.
Marc
References
FTC. (2020, December 9). FTC Sues Facebook for Illegal Monopolization. Federal Trade Commission. https://www.ftc.gov/news-events/press-releases/2020/12/ftc-sues-facebook-illegal-monopolization (Links to an external site.)
How Much Does it Cost to Sell on Amazon? | Pricing Calculator. (n.d.). Sell.amazon.com. Retrieved September 28, 2021, from https://sell.amazon.com/pricing?ld=seussoagoog-sitelink-pricing-D#other-costs (Links to an external site.)
Kang, C. (2021, June 11). Lawmakers, Taking Aim at Big Tech, Push Sweeping Overhaul of Antitrust. The New York Times. https://www.nytimes.com/2021/06/11/technology/big-…
Student 2
Hi everyone. Below is my initial discussion post along with the attached word doc in APA format.
2. Analyze the power of the big tech firms to control the market and limit competition.
“A marketing strategy can achieve its desired results only if implemented properly” (Ferrell