Consumer Behavior

1)Choose two fashion companies, one low cost, and another luxury brand. Choose also one country
2)The task consists to develop the following points
Describe the product portfolio of both companies.
Describe in depth the consumer profile of each brand: demographics, sociologically, etc.
Can you quantify each target group?
Describe the expected purchasing behavior of each group.
Describe the purchasing behavior of both groups and the major differences between them.
What are the major differences in the companies approach, in terms of promotion, to each group.

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