Healthcare, Insurance, Retailing, Marketing

In this assessment, you are required to choose one of the following
industries: Healthcare, Insurance, Retailing, Marketing, Finance, Human
resources, Manufacturing, Telecommunications, or Travel. This assessment
consists of two parts as follows:

Part A – You are required to prepare a report on how Big Data
could create opportunities and help value creation process for your
chosen industry.

Part B – You need to identify at least one dataset relevant to
the industry and describe what opportunities it could create by using
this dataset.

In Part A, you will describe what new business insights you could
gain from Big Data, how Big Data could help you to optimise your
business, how you could leverage Big Data to create new revenue
opportunities for your industry, and how you could use Big Data to
transform your industry to introduce new services into new markets.
Moreover, you will need to elaborate how you can leverage four big data
business drivers- structured, unstructured, low latency data and
predictive analytics to create value for your industry. You are also
required to use Porter’s Value Chain Analysis model and Porter’s Five
Forces Analysis model to identify how the four big data business drivers
could impact your business initiatives.

In Part B, among several open source and real-life datasets, you will
identify at least one dataset that is relevant to the industry you had
chosen. The dataset can be a collection of structured, unstructured or
semi-structured data. Using this dataset, you will first discuss how you
chose this dataset among other datasets. Then, you will identify and
present the metadata of the dataset. Using the chosen dataset, you will
need to describe the opportunities it could create for the chosen
industry.

The length of the report should be around 2500 words. You are
required to do extensive reading of more than 10 articles relevant to
Big Data business impacts, opportunities and value creation process. You
need to provide in-text referencing of chosen articles.

Your target audience is executive business people who have extensive
business experience but limited ICT knowledge. They would like to be
informed as to how new Big Data technologies might be beneficial to
their business. Please note that a standard report structure, including
an executive summary, must be adhered to.

The main body of the report should include (but not limited to) the following topics:

• Big Data Opportunities
• Value Creation using Big Data
• Porter’s Value Chain Analysis
• Porter’s Five Forces Analysis

The length of the report should be around 2500 words. You are
required to do an extensive reading of more than 10 articles relevant to
Big Data business impacts, opportunities and value creation process.
You need to provide in-text referencing of chosen articles.

Your report must have a Cover page (Student name, Student Id, Unit
Id, Campus, Lecturer and Tutor name) and a Table of Contents (this
should be MS word generated).

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