Public relations

1.Ethical standards for protecting privacy and confidentiality for PR
What ethical guidelines would you suggest for PR practitioners to protect the privacy of their target audiences?
How can they best protect confidential information?
Focus on the ethical perspectives, not legal (e.g. government regulation).
2.Best social or mobile media for PR?
In your opinion, whet social media or mobile media do you consider to be the best effective communications tool for a PR campaign?
Or does that depend on the type of campaign, organization or client? Give an example to justify your selection.
3.How can a PR practitioner best utilize mobile media?
How can PR practitioners best utilize mobile media in their PR campaigns?
What factors determine which mobile media will be most effective in transmitting messages to target audiences?
4.How can PR practitioner best utilize multimedia?
How can PR practitioners best utilize multimedia in their campaigns?
How can they determine which elements will be most effective in transmitting their messages to target audiences?

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