COM 600 Final Project Guidelines and Rubric Overview

The final project for this course is the creation of a leadership communication analysis and leadership communication plan.
Can we learn from the past to prepare for the future? It is a common refrain in the business world. However, nowhere are the lessons of the past more helpful
than in the field of corporate communications. All of us have seen, at one time or another, a company failing to get out the proper message. Whether it is about a
product recall or an unforeseen corporate crisis, companies can be slow to react and their reactions are not always the most appropriate for the situation at
hand.
Being an effective leader is more than just making an impressive speech. The most important aspect of communication is not speaking, but listening. To be an
effective speaker, you have to know that your message is being received and is being received in the manner that is expected. This paradox is what leads to most
communications problems in the corporate world. In this course, you will explore examples of leadership communications and learn not only how they do or do
not effectively reach their audiences, but the impact leadership communications can have on an organization. This experience will expose you to appropriate
ways of communicating as a leader and proper strategies and approaches to leadership.
For the summative assessment in this course, you will review an example of a leadership communication, discern how the plan could be improved in reaching
internal and external audiences, and determine its impact on the organization responsible for the communication. Then you will develop a leadership
communication plan designed to inform future leadership communications of the organization. This summative assessment will prepare you to create future
leadership communications and take advantage of future leadership opportunities.
The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final
submissions. These milestones will be submitted in Modules Two, Four, and Six. The final product will be submitted in Module Nine.
In this assignment, you will demonstrate your mastery of the following course outcomes:
 Evaluate the effectiveness of leadership communications of an organization for both internal and external audiences
 Analyze the challenges and opportunities in creating a positive organizational culture for how they impact organizational growth
 Develop strategies for developing future leadership communications directed to both internal and external audiences that are supported by systems theory and best practices
 Develop ethical frameworks for leadership for organizational decision-making regarding the development of leadership communications
 Recommend improvements to leadership communications for guiding management on effectively delivering communications

Prompt
For the summative assessment in this course, you will conduct a leadership communication analysis consisting o