Company: Southwest Airlines Provided are the guidelines/questions to complete each part: How has the company performed

Company: Southwest Airlines

Provided
are the guidelines/questions to complete each part:

How has the company performed over the past year in
terms of investment, market share, and profitability?

What are the company’s mission and vision statements?
Please ensure the statements are from a valid source, such as the
organization’s website. If
the company does not have a listed mission or
vision statement, then write one for them. Explain what makes a good
mission and vision statement and what makes bad ones. Use a reference
(correctly cited) to support your
explanation/perspective. Then explain if
your company’s mission and vision statement (or the one you have written
for them) is a good one or a bad one and why.

List the company’s board of directors by name, if they
are internal or
external board members, what year they were elected to the
board, what
they do on the board for your company, and what their level of
management is.

Parts 1, 2, and 3 of your assignment should be one page
in length each.

All pages should be double-spaced, with sources cited
and referenced
using current APA formatting.