Ecommerce Case Study in Digital Marketing Title of the case study: Link(s)

Ecommerce Case Study in Digital Marketing

Title of the case study:

Link(s) used: At least (4) Four

Description of the business and history/ key managers.

Challenges and opportunities the company has faced.

Competition

What They Did in Digital Marketing To Succeed or fail – Key turn around points. Could be specific SEO, SEM, affiliate social media or composition of tem

Figures indicating the success of fail of the company

Lessons learned

Question for discussion

Guidelines.

Do choose one of the ecommerce giants like amazon, Alibaba, ebay etc., rather small companies that are growing through ecommerce.

The case study should be at least 1200 words.

Collect material form at least 4 different sources for the company.

Do copy paste this is a safe assign maximum acceptable for submission is 14%.

Assessment criteria.

Type of company – interest of the case study 20%

Clarity of written communication 20%

Presentation of facts – challenges decisions 20%

Argument in concussions and discussions 20%