ICT521 S1 2017 Exam scenario
ICT521 S1 2017
Exam scenario
New technology is getting more personal. So personal, it is moving to connect and analyse our
movements, our health, our brains and our everyday devices. Welcome to the so-called Internet of
Me (IoM), a term that refers to any number of technologies surrounding connected devices. One
area of IoM that is becoming more relevant is where learning algorithms make for automated and,
ultimately, personalised experiences with various connected devices. This may cover video
streaming recommendations, automated music playlists based on your personal listening habits, or a
smartphone geolocation function that learns your home and work address, then recommends you
take an umbrella on a potentially rainy day.
A Gartner report indicates that machine learning will be needed to help manage the explosion of
information that will accompany the massive growth in connected devices. The idea of people
owning and controlling their own data opens up all sorts of opportunities for innovations that
benefit consumers and businesses. Data has the power to offer individuals a deeper understanding
of many different aspects of their lives. That is rich information which, when shared, can allow new
products and services to be created that offer real benefit.
However, what happens when a social network knows exactly what posts you’ll want to read and
tells you when you can see them, and not before? What about a shopping app that ignores
everything that you’re unlikely to buy and identifies only items in your buying history? What about a
location aware app that knows where you and all of your friends are at all times but is smart enough
to know when you want people to know and when you don’t?
The problem is not with the information we are receiving, but what is being left out. We, as users,
are creating self-fulfilling prophecies every time we check into our apps; we make our preferences
known and then have them fed back to us, affirming our choices.
By narrowing our field of experience to what we want to be experiencing, we are only being exposed
to information that is relevant – thereby making what we’re seeing the only information that we feel
is relevant. Customised content is the new way of exposing users to the whole Internet through their
own experiences, habits, and interests, using information that users are often not conscious of. This
is clearly desirable, but this shift in control is becoming vital, because it hides what could be seen as
specific biases if not overt discrimination.
This scenario uses material from a number of sources:
https://www.seeker.com/internet-of-me-is-the-next-big-thing-1769434832.html
http://www.nbnco.com.au/blog/connected-homes/what-is-the-internet-of-me.html
https://www.wired.com/insights/2014/11/the-internet-of-me/https://medium.com/the-internet-ofme/the-internet-of-things-is-going-to-need-an-internet-of-me-a1d7ed9c0cb2
Your role
| | You work for a major Australian technology organisation whose products have world-wide appeal You have access to 5 years of personal information on hundreds of thousands of users of your products, both in Australia and overseas. |
| |
Some of the questions in this exam paper refer to this scenario.
Where information appears to be missing or incomplete, state your assumptions in your answers.
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