MBADM 571, SU20, Merged 001/002AssignmentsTeam Application Exercise 3: Strategy Implementation

Directions

Develop a high-level implementation and evaluation plan for one of the two “winning” strategic alternatives from Application Exercise 2 that incorporates relevant material from Lessons 10 and 11. That alternative will be referred to from this point as your strategy. The choice of which strategic alternative to implement is yours. If you choose the one with the higher score, simply state that at the beginning of your plan and proceed. If you choose the other, provide some rationale for doing so and proceed.

You probably lack sufficiently detailed information about your cohesion company to create a specific plan with a precise project timeline, budget, responsible department/individual, and so on. Accordingly, your application exercise should be a high-level action plan that identifies and discusses implementation issues and potential challenges, as well as solutions to maximize the probability of a successful implementation. Your implementation and evaluation plan should include the following things:

• a set of integrated functional strategies that facilitate your strategy
• identification and comprehensive discussion of possible challenges that the company will face (e.g., internal conflict and resistance to change, budgetary concerns, external competition, market conditions) and how to begin to overcome them
  • If your strategy has a global or international focus, recommend an appropriate market entry mode and provide a plan that incorporates relevant social factors described in Lessons 4 and 10.
• a critical analysis of the company’s structure (focusing on departmentalization) to determine its suitability to support your strategy and any required resource allocations, along with a discussion of structural changes that you would recommend to facilitate implementation
• success measures and a recommended method for review, evaluation, and control of the implementation process. This section should reflect the time and resources that would be required for implementation, and should state the major steps of your action plan (e.g., definition of success, priorities, preparation for change, gaining executive support, establishing a budget, assignment of personnel, etc.). Present a rough timeline to bolster the credibility of your action plan
• discussion of the control system that is most appropriate for the cohesion company

This exercise (along with feedback the instructor will provide) will be incorporated in your Global Strategic Plan. Be specific, critical, and convincing. Your report should not exceed five pages, including figures and tables.

Submission

When submitting application exercises, use the file-naming convention “[Cohesion Company Name] Application Exercise #,” which should look something like this: Amalgamated Crayons Application Exercise 3.

Grading

30 points

• set of integrated functional strategies: 6 points (20%)
• identification and discussion of implementation challenges: 6 points (20%)
• structural analysis and recommendations: 4 points (~13%)
• success measures and recommended method for review, evaluation, and control of the implementation process: 6 points (20%)
• recommended control system: 4 points (~13%)
• clarity, writing, language, and mechanics: 4 points (~13%)

Refer to the Evaluation Rubric for Team Application Exercise 3 for specific evaluation criteria and expected levels of achievement.

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