Questions Nicky: What kind of interviews are relevant in this stage of

Questions

Nicky:

What kind of interviews are relevant in this stage of the process

User experience interviews already or not relevant now?

Can we get the supplier info from the client? – nicky is going to ask them about this.

Why no financials? – unclear but probably they cant or dont want to share them with us.

Data? – need to find it ourselves through research because client doesnt have it.

Can we get access to the statistics of the client?

Client:

What does it cost to sell one tree: cost price and wholesale price?

What percentage of the overall sales go through what sales channel?

Can we get a contact person from the partnerships they have with for example just diggit etc.

Questions for the resellers survey:

Find out what their pain points are and their experience. What do they think is the problem and why?

What are some challenges you faced when trying to resell the Treemore products?

What is your position in the gift giving or plant market?

What trends and opportunities do you see? And where do you see your company in 5 years?

Do you also sell products that compete in the market with Treemore? Is that is the case, what are those products?

What market or industry do you consider yourself to be in?

What does your portfolio look like?

What sells well and what sells less good and why?

Do you have a marketing/promotion strategy for the Treemore products, and what does it look like? Was it successful?

Questions for Eflora:

Hey, im … we are doing our graduation project on treemore and already had a meeting with maarten to get some background information on treemore. Because of the changes within the company, Maarten could not give us all the information we needed. So today we are hoping you could provide us some clarity so we can tailor our projects and solutions as best as we can. Without the additional information we need to make assumptions which will harm the end results for us but for you as well. We will start with some questions about the transition and future of treemore but will also go into some data related topics.

Nadine Boons contact person

Planuta, nationale postcode loterij en vriendenloterij

Maartens question: no big change, price will be lower (better pricing), portfolio just from 15 to just 6 different trees (based on what sells best)

What is the preferred way of communicating, and is there room for semi-regular meetings? –

How do you as, e-flora look at the challenge we were given by maarten, do you look at this differently? – Sales plan for next year mainly focussed on Germany where there is high traffic, there is no strategy yet of how to integrate Treemore into E-flora

→ challenge: how can we communicate our sustainable aspects better to increase overall sales?

What is e-flora’s strategy with treemore going forward?

How do you envision integrating Treemore into E-Flora? Will it stay a standalone brand, or will it be sold exclusively through E-Flora’s channels?- Brand will not change itself; vision, mission and value will stay the same.

Are there any plans to retain or modify the branding of Treemore, or will you be starting fresh with a new brand identity? – No new branding, branding stays the same

Additionally, what will happen to the Treemore website? Could it be integrated into E-Flora’s site?

What budget is allocated for Treemore in the coming year, and how does that align with E-Flora’s overall strategy? – Marketing budget after take over not decided yet, will be decided soon, needs to be a clear reason what and how to implement marketing and what budget will be used then (base off of their current budget of 40k to start with)

How can E-Flora better serve sustainability-conscious corporate clients through Treemore’s offerings?- No chances in terms of sustainability, only improvement will be the transport of the olive trees, compound of the pot will be improved, still testing material will be chosen next year. Sustainability important to E-flora (achieved FSI ‘25 standard), aim to get the bio certificate

Maarten said no big change, so no change whatsoever?

What has driven the success of E-Flora’s e-commerce and fulfillment model?

We noticed that Treemore kind of competes with some of your products/brands (flowers). How do you view this, and will this change once Treemore is integrated into E-Flora’s portfolio?

Who do you see as E-Flora’s top 3 competitors, and how do their products differ from Treemore’s offerings? – They do not see Treemore as a competitor, all integrated in supply chain, not important for them to focus on, they do not care what customers buy. Perfect plants, domestic, focus on gifting type of companies, Competitors/collab from Germany

Competitors/collab NL

When shipping to Germany logistics, one box with a tree wont be enough, add olive oil to the olive plant, logistically better

The competition is mostly with the giftgiving market and not in the sustainable plant/flower market because this could be seen as a opportunity to collaborate. Blossoms is a competitor of Treemore in the corporate gifting market

No direct competitor to Treemore with their letterbox tree gifts (small enough to fit in a mailbox)

Are there any plans to alter the current supply chain once Treemore is integrated, or will you maintain existing systems?

How does E-Flora manage relationships with suppliers to ensure scalability and eco-friendliness?

Are you planning on staying with the sustainability objective and positioning of treemore or are there going to be changes there?

Nadine’s concern is how can they position the trees as one of the most recommended sustainable gifts on the market

What challenges has E-Flora faced in meeting sustainability goals, and where do you see opportunities for collaboration with Treemore in overcoming these challenges? Process is the same, same way as for treemore

How does E-Flora view the distinction between flowers and longer-term symbolic gifts like trees?

Are there innovative technologies or practices in logistics and gifting that E-Flora is exploring?

Do you have any consumer data on the products of treemore?

Do you have general target audience data/research?

Do you have a segmentation strategy for Treemore and/or eflora’a portfolio?

Do you have any sales figures from Treemore available?

Can we receive the sales strategy you have for treemore?

Send Maarten an email about the stats and logistics