Show what you have Learned by Being a Thought LeaderThought leadership is a type of

Show what you have
Learned by Being a Thought Leader
Thought leadership is a type of content marketing where you tap into the
talent, experience, and passion inside a business, or from your community, to
consistently answer the biggest questions on the minds of your target audience
on a particular topic. Thought leaders become the trusted sources who move and
inspire people with innovative ideas; turn ideas into reality, and know and
show how to replicate their success. Over time, they create a dedicated group
of friends, fans and followers to help them replicate and scale their ideas
into sustainable change not just in one company but in an industry, niche or
across an entire ecosystem.
Your Portfolio Project will consist of 3 parts, including a
class presentation. Remember – all 3 parts of the Portfolio Project are
related, with each part building on the next part.
Project Description:
For your Portfolio Project
Part 2, you will write a LinkedIn article where you will demonstrate your
thought leadership by discussing the implementation of a digital marketing
strategy for a business. Reply to the following questions in writing your
article:
·        
What are the benefits of implementing an
effective content strategy in your marketing strategy?
·        
How does personalization fit in this strategy? What
are the benefits of personalization?
·        
What are the core features of CRM programs? How
do they help in managing content?
·        
What are some of the KPI’s that a business needs
to focus on when evaluating a content strategy?

Write at least 400 words for your article. This
submission needs to be in the form of an article that you post on LinkedIn. NO REFERNCES!!!!!