sports marketing discussion question, 200 words ONLY

Read the following article,
Kyrie Irving Dishes On His Innovative Marketing Strategies (website article) (Links to an external site.)
Discussion Question: Why is this an innovative move?
NOTE: Answer the question by using this article above PLUS also add one more source it can be article or video and add a link in the reference including the link of the article above , So total two references one you which you will get it and one already there above.
NOTE: 200 words only