Trend Analysis

Identifying trends, you can use PEST (political, economic, social, and technological factors) or DEFB (drivers, enablers, frictions, and blockers). With PEST, you can discuss the political factors that are driving a specific trend. For example, the government had provided a tax break for individuals driving a hybrid or electric cars. Therefore, we can forecast an increase in consumer demand for hybrid or electric cars.
Each trend analysis should include:Current examples of the trend: events, inventions, modifications, applications, etc.
Current claims about the trend: statistics, quotes, papers and research, etc.

List of counter-trends (if applicable), with references
Implications for related industriesTrend name
Category description
Signals
The present-day evidence or reasoning behind your selection of the trend, such as:
Your source for the trends, with references