With reference to relevant academic literature, trade sources and industry event examples, evaluate the arguments for

With reference to relevant academic literature, trade sources and industry event examples, evaluate the arguments for and against adoptingthe concept of ‘ festivalisation ’ when staging conferences. 
◻ACADEMIC ESSAY style in terms of layout, grammar and language Include an Introduction; Main Body; Conclusion; Reference List [although essays do not have subheadings]◻Written within an ACADEMIC FRAMEWORK◻Use event EXAMPLES to illustrate your pointsIndustry Websites and Journals
◻Remember:ANSWER essay questionCOMPARE and CONTRAST a range of authors’ viewpointsThere will be POSITIVE and NEGATIVE considerations
The Essay is assessed in accordance with the following criteria:1.Response to the question is logically structured and clearly argued.2.Use of relevant, varied and current literature to create an appropriate academic framework.3.Demonstration that the concepts and theories are understood and can be used in the correct context.4.Conclusions are clear and derived from evidence in the body of the essay.5.Standard of presentation: accurately referenced and written in academic UK English.