11-7dBuilding Effective Technical SkillsExercise OverviewTechnical skills are necessary to understand or perform the specific kind ofwork that an organization does. This exercise asks you to use your technicalskills to understand the impact of an organization’s strategy on its structure.Exercise BackgroundYou’re a manager in a firm that’s developed an innovative new system ofpersonal transportation, much like the Segway HT but different enough to getyou a patent. (If you’re not familiar with Segway products, go to the website atwww.segway.com.)Exercise TaskEach of the following items provides you with a hypothetical direction for yourfirm’s corporate-level strategy. Combining this information about your strategywith your knowledge of your Segway-like product, choose an appropriate formof organization structure for your company.1. Your corporate-level strategy calls for continued production of a limitedline of similar products for sale in the United States. What would be themost appropriate organization structure for your firm?2. Your corporate-level strategy calls for continued production of your coreproduct only, but you intend to sell it in Asia and Europe as well as NorthAmerica. What would be the most appropriate organization structure foryour firm?1/24/2021Print Previewhttps://ng.cengage.com/static/nb/ui/evo/index.html?dockAppUid=101&eISBN=9781305630314&id=1052777260&nbId=2185005&snapshotId=2185005&2/23. Your corporate-level strategy calls for you to move into areas related toyour core product, integrating the design innovations that you developedfor that product into several other products. What would be the mostappropriate organization structure for your firm?4. Your corporate-level strategy calls for you to exploit your expertise inpersonal ground transportation in order to move into other areas, suchas personal air or personal water transport. What would be the mostappropriate organization structure for your firm?5. Your corporate-level strategy calls for you to invest the revenuegenerated by core-product sales in industries unrelated to that product.What would be the most appropriate organization structure for yourfirm?6. Review your responses to each of the five preceding strategies. Explainprecisely how a given strategy influenced your choice of a givenorganizational design