For the report, each team will essentially play the part of a marketing communications company that encompasses all the IMC tools (advertising, PR, sales promotions etc.) and will be pitching a comprehensive communication strategy to your client.
For the report, each team will essentially play the part of a marketing communications company that encompasses all the IMC tools (advertising, PR, sales promotions etc.) and will be pitching a comprehensive communication strategy to your client. Additional details regarding the subject of the IMC plan will be discussed in class. Each team will submit one collective IMC plan document. The IMC plan will include page numbers, an executive summary, headings and subheadings to enhance readability, and APA referencing (all information taken from another source, whether quoted verbatim or merely summarized, must be properly acknowledged in the body of the document).
You will be working on a real client’s problem and working with a small business owner grow and scale their new business.
your marketing plan will provide the following elements:
Company Analysis
IMC Goals and Objectives
Target Audience
Primary Audience
Secondary Audience
Personas
Creative Strategy + Concept Board
Marketing Communications Mix
Marketing Strategies
This is a professional report. Please ensure that you have proper headings, sub-heads, references, page numbers, etc. If you would like to add colour and design you are more than welcome to make the report more professional in nature.
Ensure that you are referencing at least 4 sources from the course plus one external course. This is in addition to referencing the live client brief and additional supporting documents.
No bullet points. This is a professional marketing plan and report, which means I expect you to analyze and explain all your reasoning. Be concise but make sure you explain the “so what”.
Proper grammar and spelling is a must. Please ensure that you are referencing material using APA.
Academic Integrity & Assignments
Academic Integrity & Evaluations
Academic Integrity & Online Learning
Academic Integrity & Avoiding Plagiarism
Any Charts, graphs, screenshots, etc… must be labelled AND referred to in the body of the report. Ensure that they are referenced if needed.
Screengrabs from other applications/interface tend to be messy. Create your own custom charts and graphs if you can or ensure that quality is 100%.
Make it meaningful. That’s the most important thing you can do. Ensure that you’re tying your recommendations and implications back to the data, research and materials you’re learning. Always ensure that you’re linking it back to the audience.
Restrict your report, with 1.5 line spacing, in a word doc format.
NOTE: The requirements are only The overview part, creative strategy, and the marketing communication strategy. Please give more explanation and details.
The post For the report, each team will essentially play the part of a marketing communications company that encompasses all the IMC tools (advertising, PR, sales promotions etc.) and will be pitching a comprehensive communication strategy to your client. appeared first on Versed Writers.
