Please also see the attached instruction with RubricOverview You work as a middle manager for one

Please also see the attached instruction with RubricOverview

You
work as a middle manager for one of the top U.S. producers of luxury and
mass-market automobiles and trucks. The chief technology officer (CTO) of the
company from the course scenario has been researching new technology
developments that the company could integrate into its vehicles to enhance
their usefulness and access to sensor data. Such data is acquired by the many
digital sensors that have been integrated into vehicle subsystems over the past
20–30 years. The technology trend of particular interest to the CTO is the
internet of things (IoT), the interconnection of embedded devices such as
sensors and computers over the internet to share data. For automobiles, the
trend points to creating connected cars.

Prompt

Senior
management has decided to explore IoT for the company’s trucks and cars. Your
task is to create an internal memo explaining that the company should integrate
IoT into its product line using the RWW (real, win, worth it) screening tool
from the Module One resources and the information from the CTO Brief, Comparative Growth Data, Comparative Operating Statistics, and Comparative Product Plans documents. Consider the
following:

1.   
Discuss
the feasibility of the product line (refer to RWW screening tool question
number one: Is it
real?).

Is there a need
or desire for the product?

Is the size of
the potential market adequate?

Can the product
actually be made?

Will the final
product satisfy the market?

2.   
Discuss
the ability of the company to win market share (refer to RWW screening tool
question number two: Can
we win?).

Will your company’s
products have a competitive advantage?

How will your
competitors respond?

Can your company
understand the market properly?

3.   
Discuss
the potential benefits to the company of producing this product (refer to RWW
screening tool question number three: Is
it worth doing?).

Will the product
be profitable at an acceptable risk?

Does launching
the product make strategic sense?

Does the product
fit your company’s overall growth strategy?

Will your
company’s senior management support this project?

4.   
Based
on the answers to the questions above, explain the reasons why IoT and
connected cars are strategically important to the company.

·       
Consider
the evolving customer needs and desires; how would they impact the company’s
product plan?

·       
What
do you think competitors will do (if anything) in response to changes in your
company’s development plan?

·       
Do
you think that accelerating development of connected cars will help grow the
company?

Guidelines
for Submission

This
memo should be a Word document of 1–2 pages in length using double spacing,
12-point Times New Roman font, and one-inch margins. Any references should be
cited in APA format. Consult the  APA Style Guide for more information on
citations.