| Eillen Taveras <EILLEN121278@hotmail.com> |  Dec 7, 2020, 6:29 PM |
| to me, alinaqingin@gmail.com |
Module Two Module Two: Design and Perception: From Creator to Audience
Module Two: Design and Perception: From Creator to Audience
Learning Objectives
Upon completion of the course, students will be able to:
- Apply Gestalt theory to analyze visual communication messages for a given audience
- Analyze a message’s rhetorical presentation as it relates to its impact on audience comprehension and effectiveness
- Assess the impact of color palette and font choice on emphasis and tone of a message
- Assess the impact of design techniques on message complexity and perception for public relations, healthcare, or marketing
Reading and Resources
Textbook: Designing Visual Language: Strategies for Professional Communicators, Chapters 2 and 3
Article: Design Principles: Visual Perception and the Principles of Gestalt
This article provides more examples of how Gestalt principles and visual perception tendencies can be leveraged to create more effective designs.
Article: People Don’t Read, They Scan
This article describes the differences between reading for information retrieval and reading for depth.
Article: Say It Quick, Say It Well – The Attention Span Of A Modern Internet Consumer
This article focuses on the ever-shrinking attention span of the modern audience.
Library Article: Cognitive Science
Read Chapters 2 and 3 of this textbook resource, which reviews visual processing of information.
“NEED HELP WITH THIS ASSIGNMENT? TALK TO US. OUR WRITERS CAN HELP!”